You’ll be scored based on the following key areas:
Brand Identity
Your brand is what connects to the hearts and the minds of your audience. Your brand must be a reflection of your companies values and vision for the future.
Brand Strategy
Do you have clear strategy? Is it clear what you do and who you work with? A generic value proposition is going to make it difficult to differentiate you from your competitors.
Digital Presence
Do you have a clear and well-functioning shop window or a bloated website with poor navigation and user experience? When it comes to winning new business, how you show up in the world is crucial.
How it works
This scorecard was designed to be easy, yet effective in identifying areas of improvement with your brand strategy.
Answer 18 yes/no questions
These questions help us to identify your key strengths and weaknesses for more accurate results.
Receive your results
Once you have finished, your answers are then pumped through an algorithm to produce your final score.
Action steps
Based on your score we will provide practical next steps for you to take to improve your brand strategy.
